Privacy Policy Effective as of April 14, 2023
Why? Financial companies choose how they share your personal information. Federal law give consumers the right to limit some but not all sharing. Federal law also requires us to tell you how we collect, share, and protect your personal information. Please read this notice carefully to understand what we do.

The types of personal information we collect and share depend on the product or service you have with us. This information can include:

  • Social Security number and account balances
  • Transaction history and income
  • Account transactions and checking account information
When you are no longer our customer, we continue to share you information as described in this notice.
How? All financial companies need to share customers’ personal information to run their everyday business. In the section below, we list the reasons financial companies can share their customers’ personal information; the reasons Madden chooses to share; and whether you can limit this sharing.
Reasons we can share your personal information Does Madden share? Can you limit this sharing?
For our everyday business purposes – such as to process your transactions, maintain your account(s), respond to court orders and legal investigations, or report to credit bureaus Yes No
For marketing purposes – to offer our products and services to you Yes No
For joint marketing with other financial companies No We don't share
For our affiliates’ everyday business purposes – information about your transactions and experiences Yes No
For our affilaites’ everyday business purposes – information about your creditworthiness No We don't share
For our affiliates to market to you Yes Yes
For nonaffiliates to market to you No We don't share
Questions? Call (806) 797-4251 or Contact Us Here

Who We Are

Who is providing this Privacy Policy? This privacy notice is provided by Robert Madden Industries, Ltd.

What We Do

How does Madden protect my personal information? To protect your personal information from unauthorized access and use, we use security measures that comply with federal law. These measures include computer safeguards and secured files and buildings.
How does Madden collect my personal information?

We collect your personal information, for example, when you:

  • Pay your bills or make deposits or withdrawals from your account;
  • Provide account information or give us your contact information;
  • Show your government issued ID.
We also collect your personal information from other companies.
Why can’t I limit all sharing?

Federal law gives you the right to limit only:

  • Sharing for affiliates’ everyday business purposes – information about your creditworthiness
  • Affiliates from using your information to market to you
  • Sharing for nonaffiliates to market to you
State laws and individual companies may give you additional rights to limit sharing. See below for more information on your rights under state law.


Affiliates Companies related by common ownership or control. They can be financial or nonfinancial companies.

Companies not related by common ownership or control. They can be financial and nonfinancial companies.

  • Nonaffiliates we share with can include direct marketing companies.
Joint Marketing

A formal agreement between nonaffiliated financial companies that together market financial products or services to you.

  • Our joint marketing partners include financial service companies.

Other important information

California: If your RMI account has a California mailing address, we will not share personal information we collect about you except to the extent permitted under California law.

This Privacy Policy describes the privacy practices of Robert Madden Industries, Ltd. (“RMI”) and its respective affiliates (collectively, “Madden,” “we,” “us,” or “our”) and how we handle personal information that we collect through our digital properties that link to this Privacy Policy, including our website, mobile application, and browser extensions (collectively, the “RMI Website”), as well as through social media, our marketing activities, our live events, and other activities described in this Privacy Policy.

If you have registered for a Madden account or we have otherwise obtained your personal information in connection with providing our services, please see our Madden Privacy Notice, which applies to our practices subject to certain financial privacy laws.

California Residents: See the California privacy notice below for important information about our collection, use, and disclosure of your personal information as well as your California privacy rights.

Nevada Residents: See the Nevada privacy notice below for important information about your Nevada privacy rights.

Personal Information We Collect

Information you provide to us. Personal information you may provide to us through the RMI Website or otherwise includes:

We may also collect personal information not specifically listed above, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.

Third-Party Sources

We may combine personal information we receive from you with personal information we obtain from other sources, such as:

Automatic Data Collection

We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and your interaction over time with the RMI Website, our communications, and other online services, such as:

Cookies and Other Technologies

The RMI Website employs the following technologies, which facilitate some of the automatic collection described above:

You can learn about blocking cookies in the Your choices section below.

How We Use Your Personal Information

We may use your personal information for the following purposes or as otherwise described at the time of collection:

RMI Website delivery

We may use your personal information to:

Marketing and Advertising

We, our service providers, and our third-party advertising partners may collect and use your personal information for marketing and advertising purposes:

You can learn more about your choices for limiting interest-based advertising in the Your choices section below.

Research and Development

We may use your personal information for research and development purposes, including to analyze and improve the RMI Website and our business. We may create anonymous, aggregated, or deidentified data from your personal information and other individuals whose personal information we collect. We make personal information into anonymous, aggregated, or deidentified data by removing information that makes the data identifiable to you. We may use this anonymous, aggregated, or deidentified data and share it with third parties for our lawful business purposes, including to analyze and improve the RMI Website and promote our business.

Compliance and Protection

We may use your personal information to:


The length of time we retain particular categories of personal information is determined based on whether it is sufficient to fulfill the purposes for which we collected it, including to satisfy legal, regulatory, accounting, or reporting requirements, establish or defend legal claims, enforce our agreements, resolve disputes, or fraud prevention.

How We Share Your Personal Information

We may share your personal information with the following parties and as otherwise described in this Privacy Policy or at the time of collection.

Affiliates. Our corporate parent, subsidiaries, and affiliates, for purposes consistent with this Privacy Policy.

RMI Website providers. Third parties that provide services on our behalf or help us operate the RMI Website or our business (such as mail delivery, hosting, information technology, chat feature support, customer support, email delivery, text message delivery, marketing, consumer research, and website analytics).

Financial institutions. Madden uses Plaid Inc. (“Plaid”) to gather your data from financial institutions. By using the RMI Website, you grant Madden and Plaid the right, power, and authority to act on your behalf to access and transmit your personal and financial information from your relevant financial institution. You agree to your personal and financial information being transferred, stored, and processed by Plaid in accordance with the Plaid end user privacy policy. Madden also uses financial institutions to process your ACH funds transfers from your funding source bank account to Madden for use of the RMI Website.

Advertising partners. Third-party advertising companies for the interest-based advertising purposes described above.

Affiliate brand partners. When you make a purchase on one of our affiliate brand partner sites, we may share information about you with those affiliate brand partners to operate the relevant promotional program, for example, so that we can credit your account with any earned rewards.

Third parties designated by you. We may share your personal data with third parties where you have instructed us or provided your consent to do so. For example, we may share your personal information with affiliate brand partners or other third-parties with whom we are collaborating in our promotional programs or to offer you additional services. We will share personal information that is needed for these other companies to make the promotion available, provide the services that you have requested and track participation in the promotion or service.

Professional advisors. Professional advisors, such as lawyers, auditors, bankers, and insurers, where necessary in the course of the professional services that they render to us.

Authorities and others. Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.

Business transferees. Parties (and their advisors) to business transactions or proposed transactions involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale, or other disposition of all or any portion of the business or assets of, or equity interests in, Madden or our affiliates (including, in connection with insolvency, bankruptcy, or similar proceedings).

Your Choices

In this section, we describe the rights and choices available to all users. California residents can find additional information about their rights here and Nevada residents can find additional information here.

Access or update your information. If you have an Madden account, you can review and update information in your account settings.

Opt-Out of Marketing Communications

You may opt-out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email, or by contacting us. Please note that if you choose to opt-out of marketing-related emails, you may continue to receive service-related and other non-marketing emails.

If you receive text messages from us, you may opt out of receiving further text messages from us by replying STOP.

Mobile Location Data

You can disable our access to your device’s precise geolocation in your mobile device settings.


Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Please note that if you set your browser to disable cookies, our websites may not work properly. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit To opt-out of data collection through our analytics provider, Google Analytics, visit

Blocking Web Beacons

Most browsers offer settings that allow you to configure your device to prevent images that would include web beacons/clear GIFs from loading.

Interest-based Advertising

Steps you can take to opt-out out of use of your personal information for interest-based advertising include:

You will need to apply these opt-out settings on each device and browser from which you wish to opt-out. Please note that we also may work with companies that offer their own opt-out mechanisms and may not participate in the ad industry opt-out mechanisms that we linked to above.

Do Not Track

Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals except where we expressly indicate otherwise. To find out more about “Do Not Track,” please visit

Declining to Provide Information

We need to collect personal information to provide certain services. If you do not provide the information we identify as required or mandatory, we may not be able to provide those services.

Close Your Account

To request that we close your RMI Website account or delete your personal information associated with your account, please contact us to request account closure. Certain personal information associated with your account may be retained after account closure in accordance with our data retention policies where required or permitted by applicable law.

Other Sites and Services

The RMI Website may contain links to websites, mobile applications, and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites, mobile applications or online services operated by third parties, and we are not responsible for their actions. We encourage you to read the privacy policies of the other websites and mobile applications and online services you use.


We employ, test, and regularly re-evaluate reasonable technical, organizational, and physical safeguards designed to protect the confidentiality, integrity, and security of the personal information we collect, both when we receive it and during transit, such as by encrypting credit card numbers and other sensitive personal information that you enter into the RMI Website. However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of your personal information.

International data transfer

We are headquartered in the United States and may use service providers that operate in other countries. Your personal information may be transferred to the United States or other locations where privacy laws may not be as protective as those in your state, province, or country.


The RMI Website is not intended for use by children under 18 years of age. If we learn that we have collected personal information through the RMI Website from a child under 18 in a manner prohibited by law, we will comply with legal requirements to delete it. We encourage parents or guardians with concerns to contact us.

California Collection Notice

If you are a California resident, California law requires us to provide you with some additional information regarding how we collect, use, and share your “personal information” (as defined in the California Consumer Privacy Act (“CCPA”)), other than the personal information we collect in connection with providing financial products and services.

Depending on how you interact with our website and services, in the preceding 12 months, we may have collected the following categories of personal information about you, in addition to the information we collect in connection with providing financial products and services:

In the preceding 12 months, we have used and disclosed this information for the purposes and to the categories of third parties described above.

Your California Privacy Rights

If you are a California resident, you may have certain rights. California law may permit you to request that we:

You may have the right to receive information about the financial incentives that we offer to you for your personal information (if any). You also have the right to not be discriminated against (as provided for in applicable law) for exercising certain of your rights. Certain information may be exempt from such requests under applicable law. For example, we need certain types of information so that we can provide the RMI Website to you and for compliance with applicable law. If you ask us to delete certain information, you may no longer be able to access or use the RMI Website.

To exercise your rights, please send us an email at or send us a letter to Robert Madden Industries, Ltd., 6021 43rd Street, Lubbock, Texas 79407. You will need to provide additional information to verify your identity before we fulfill your request. You can also designate an authorized agent to make a request on your behalf. To do so, you must provide us with written authorization or a power of attorney, signed by you, for the agent to act on your behalf. You will still need to verify your identity directly with us.

The CCPA sets forth certain obligations for businesses that “sell” personal information. Based on the definition of “sell” under the CCPA and under current regulatory guidance, we do not believe we engage in such activity and have not engaged in such activity in the past twelve months. We share certain information as set forth in the Information Use and Sharing section, above, and allow our service providers to collect certain information about your activity, for example through cookies as explained in Cookies / Tracking Technologies section, above.

California Shine the Light Disclosure

The California “Shine the Light” law gives residents of California the right under certain circumstances to opt out of the sharing of certain categories of personal information (as defined in the Shine the Light law) with third parties for their direct marketing purposes. We do not share your personal information with third parties for their own direct marketing purposes within the meaning of that law.

Information for Nevada Residents

Certain Nevada consumers may opt out of the sale of “personally identifiable information” for “monetary consideration,” as defined under Nevada law, to a person for that person to license or sell such information to others. We do not engage in such activity; however, if you are a Nevada resident who has purchased goods or services from us, you may submit a request to opt out of any future sales under Nevada law by contacting us as detailed in the “Contact Us” section below. Please note we may take reasonable steps to verify your identity and the authenticity of the request.

Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the RMI Website. If required by law we will also provide notification of changes in another way that we believe is reasonably likely to reach you, such as via email or another manner through the RMI Website. Any modifications to this Privacy Policy will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). In all cases, your use of the RMI Website after the effective date of any modified Privacy Policy indicates your acceptance of the modified Privacy Policy.

How to Contact Us

Robert Madden Industries, Ltd.
6021 43rd Street
Lubbock, Texas 79407
Contact Us Here
(806) 797-4251